Networking Theories: Human Connectivity in Web3
This paper explores how foundational networking theories — including Small World Networks, Dunbar’s Number, Granovetter’s Weak Tie Theory, Structural Holes, and Metcalfe’s Law — may apply to Web3 as a decentralized and trust-based ecosystem. By examining these theories in the context of business and technology, we argue that network effects not only shape the growth trajectories of projects and protocols but also influence the success of individuals active in this space. In other words, the success of projects, professionals, and collaborations in Web3 hinges on leveraging the power of relationships and networks. Furthermore, we highlight how strategic positioning within these networks can amplify opportunities and drive value creation.